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Marketing Management MBA Concentration

Master the Changing Dynamics of Marketing

Student giving presentationBecome an invaluable part of any organization with an online MBA in marketing management. You will develop awareness of sustainable marketing strategy decisions in product design, pricing, distribution and promotional activities. This program prepares you with the communication and marketing skills needed to strengthen organizations, as well as your career.

Gain a comprehensive understanding of domestic and global consumer behavior and study the impact of cultural dynamics on marketing strategy. This program's curriculum explores current trends and techniques used to fulfill ever-changing consumer demands and buying patterns.

NDNU's online MBA in marketing focuses on brand building, marketing campaign planning and engaging target audiences through evolving mediums. Courses include:

  • Consumer Behavior
  • Digital Marketing
  • Marketing Research

By choosing this marketing MBA in an online format, you have the flexibility to continue your work obligations while preparing for career opportunities involving brand management, marketing analytics, advertising, product development and corporate communications.